Rebrand: Red Lobster

This Red Lobster rebrand transforms a once fading restaurant chain into a bold blend of comedic charm and elevated dining. The new identity leans into humor with playful storytelling and character-driven visuals, while pairing it with a sleek, refined design system that restores a sense of polish and occasion. By mixing wit with elegance, the rebrand turns Red Lobster into a memorable experience—where great seafood meets great personality, and every visit feels both delightfully fun and unexpectedly classy.